Luxury sneaker and streetwear store, Sneakerboy, has opened its latest store in the fashion capital of Chadstone. Working like a showroom; the new store allows customers to touch, feel and try on any shoe style and size from a gallery of samples housed in-store while also browse products online. With a record number of customers having entered the store since its opening, the high-end brand has brought much theatre and excitement to the vicinity-owned center, where is sits among international brands including Valentino, Dior, Celine and Balenciaga.

Russell and George is an internationally recognized and award winning design practice, providing services for some of the world’s most dynamic brands, leaders, institutions and individuals. Looking to collaborate, Brady Hallam from Russell and George, approached stonekast in search for flooring solutions in their latest high-end shop fitting. stonekast worked along with Brady and the installers to fast-track the production of Merlo HONED concrete tiles for the new SNEAKERBOY store to help create the sophisticated aesthetic the brand required.

Having such a prominent position in the shopping capital, this project carried a short time frame and strict deadlines. The satin finish of stonekast’s concrete pavers along with Sneakerboy’s staple circular entry way creates a tunnel-like environment, transporting customers to a futuristic, luxury setting for the ultimate shopping experience.